DuSable Museum Unveils New Augmented Reality App Powered by BUNDLAR

The DuSable Museum of African American History

740 East 56thPlace
Chicago, Illinois 60637
(773) 947-0600
Contact: Raymond Ward
773- 947-0600 ext 228


DuSable Museum Unveils New Augmented Reality App

Chicago, IL. – In 2018, Google generously awarded a grant to the DuSable Museum of African American History for technology infrastructure improvements, as well as to develop new technology features for the museum’s permanent exhibit, “The Harold Washington Story.”

With this grant, the DuSable Museum was able to purchase and install three new servers (network, storage and security), new security cameras and a new Wi-Fi system for the museum. The most exciting opportunity afforded the museum is the development of a new augmented reality app titled, “The Augmented DuSable Museum.” 

DuSable Museum worked with Avidity Technologies Inc., the museum’s IT consultant and project manager, and BUNDLAR for the development of the new augmented reality app. “The Augmented DuSable Museum app is a coordinated effort of DuSable Museum’s leadership, Avidity Technologies, and BUNDLAR to bring this Google funded project to fruition,” said Mark Hall, Vice President of Avidity Technologies. “It has been amazing to merge the ideas of developers, designers, content creators, curators, and others, resulting in an engaging product that we are confident will enhance the museum experience.”

Features of the app include augmented reality experiences launched when artifacts and images are scanned. The experience begins with a hologram of Harold Washington. The hologram Harold, complete with movement and gestures, offers a brief greeting and overview of the exhibit. There is also a photo booth wall and when launched, visitors can take a picture with the hologram Harold Washington using their mobile device and then share it on social media.

“With any newer technology, first adopters take on risk, but are also rewarded as industry innovators,” said John Martin, CEO of BUNDLAR. “DuSable Museum and Avidity Technologies Inc. immediately understood the power of augmented reality (AR) and how it will revolutionize what they do. They saw the incredible value of giving visitors access to additional information via video and other interactive AR experiences in the palm of their hands using AR delivered by smartphones. Working step-by-step with them has been a pleasure. They get ‘it’ and are setting an incredibly high bar for the rest of Chicago museums to try and reach with the first fully functional AR app in the city.”

In addition, artifacts and pictures that have been selected as markers launch such experiences as related videos, trivia questions, and facts about the artifacts.

The Harold Washington Story exhibit at the DuSable Museum also received a facelift, completed by museum designers Martin Giese and Brenda Liboy. Visitors will enjoy the new open and brighter look of the space. With a few finishing touches underway, the exhibit area will re-open to the public in early March.

The Augmented DuSable Museum app is now available for download on mobile devices at the Apple and Google Play stores. For the convenience of museum visitors, a quick scan of a QR code in the exhibit area is available.

About The DuSable Museum of African American History 

The DuSable Museum of African American History is one of the oldest institutions of its kind in the country. Our mission is to promote understanding and inspire appreciation of the achievements, contributions and experiences of African Americans and African history, culture and art. The DuSable Museum is a Smithsonian Institution Affiliate. For more information on the museum and its programs, please call 773-947-0600 or visit us at www.dusablemuseum.org. The DuSable Museum of African American History gratefully acknowledges the Chicago Park District’s partnership and also thanks United Airlines, the official airline of the DuSable Museum, for its support.


BUNDLAR is a market leading augmented reality solutions (AR) provider for businesses and institutions. Our proprietary API, Content Management System (CMS), and Mobile App Platform simplifies the process of incorporating cutting-edge AR  technology into corporate and institutional initiatives.

BUNDLAR provides a variety of AR solutions including PublishReality for printers, publishers, & marketers, eXpoReality for trade shows & conventions, and CampusReality for higher education & museums. Learn more at www.bundlAR.com.

What Do Our Customers & Partners Have to Say About BUNDLAR: PublishReality

BUNDLAR has officially been a company for over a year now, and over the next couple weeks we will take a look back at a couple custom augmented reality (AR) solutions we’ve delivered and what our clients’ have said about our work. Today we will focus on our PublishReality AR app.

PublishReality allows third party marketers, printers, and publishers to “jump on” an iOS and Android public-facing AR app simply by inputting a code, instead of developing a custom branded app. That code downloads the AR experiences for their specific use. Today we will discuss Saint Louis University – Madrid Campus and ST Media Group International.

Saint Louis University – Madrid: Enhanced Admit Pack

“A few students who participated in the videos were in our office when we tested and they were amazed. We started taking a look at the functionality of the app and [were] excited! It works quickly and the quality is great.”
-Heidi Buffington, Director of Admissions at SLU-Madrid.

In Spain, we helped Saint Louis University – Madrid Campus wow and educate their incoming students by enhancing their Admit Pack with video, digital information bubbles, and links to critical websites like a university guide on how to secure a visa. Potential students entered the code ‘slumadrid’ to access a SLU-Madrid branded app & AR experience.

ST Media Group International: AR Print & Digital Magazine

“This is so cool! And I’m amazed it works via the digital edition. Awesome.”
-Adrienne Palmer, the Editor-in-Chief of Big Picture 

ST Media Group International, a global provider of trade information, used our PublishReality app to partner with LexJet to augment the covers of the Signs of the TimesBig Picture, and Screen Printing magazines with video messages from their editors. LexJet also had their own AR enhanced ad that launched a video in each publication.

The AR experience was received so well, ST Media Group International was nominated for a Folio Digital Award in Digital Activation.

To learn more about custom augmented reality solutions for print & digital media using BUNDLAR’s PublishReality AR app, email info@bundlar.com.

P&G’s 3D Sponge Barb AR Photo Booth Steals The Show At Natural Foods Expo West

Procter & Gamble’s organic supplements and vitamins brand, New Chapter, delivered an AR experience at Natural Foods Expo West that engaged their customers, while memorializing the event and providing a “virtual postcard” to use as follow up with attendees by utilizing a BUNDLAR interactive 3D Augmented Reality (AR) Photo Booth.

“We were looking for an engaging way to interact with buyers and industry friends at the Natural Foods Expo West, when BUNDLAR CEO John Martin shared what their toolkit could offer,” said Marketing Technologist & DTC eComm Leader for New Chapter Rory Foster. “After a few discussions on ideas and execution, we landed on developing a private app for our team to take virtual postcards with guests featuring our in-market campaign icon Sponge Barb.”

Visitor’s of the New Chapter space could resize, spin, and reposition the Sponge Barb 3D model to place it in fun ways. When they found the right spot, a New Chapter representative would take a branded photo to be shared on social media or in a follow up email.

The AR Photo Booth experience was such a hit, New Chapter is expecting to use AR in multiple verticals in the future. It also educated decision makers in the supplement and vitamin industry on AR.

“Besides being a fun way to capture the moment at Expo West, it was also a great way to introduce AR’s ‘art of the possible’ to our sales channel and retail customers.” Foster continued. “We are already planning more permanent installations of the tech, and the team at BUNDLAR has made it easy by being highly responsive and collaborative throughout the process.”

To learn more about BUNDLAR custom augmented reality solutions and our popular AR Photo Booth, email info@bundlar.com.