On Saturday, 2112, a Chicago incubator/accelerator focused on the development of businesses solutions for music, film/video, and creative technologies, hosted the 2112 Immersive Tech Summit.
The day-long Summit included industry leaders in immersive tech presenting cutting-edge workshops & demos exploring virtual, augmented & mixed reality conceptualization, production & post-production, branding & marketing case studies, trends, best practices & standards, and market adoption.
BundlAR CTO and VRAR Association – Chicago President Matthew Wren kicked off the keynote lectures with the deftly titled “Augmented Reality – Where we AR Now & Where We AR Going.”
Alan Smithson from MetaVRse flew in from Canada to steal the show with his keynote “209 Ways Organizations are Using XR Now.”
(2112 streamed both keynotes on Facebook Live, which you can view here and here, respectively.)
Some foods just go together. Peanut butter and jelly. Milk and cookies. Bacon and eggs. Chips and salsa. The ingredients, their flavors, combine to elevate the other. Food parings aside, print media and augmented reality (AR) compliment each other similarly.
Adrienne Palmer, the Editor-in-Chief of Big Picture magazine was thrilled her online readers would have the same AR experience as her print viewership.
“This is so cool! And I’m amazed it works via the digital edition. Awesome.”
Unlike with other tech advances that have hurt publishing, augmented reality isn’t disrupting print, but elevating it. It’s creating new inventory to sell for publishers and allowing advertisers and sponsor to tell their brand’s story on a new medium, while creating memorable moments for their readers that are more likely to turn into direct sales.
To learn more about custom augmented reality solutions for print media, email firstname.lastname@example.org.
NCI’s Assistant Director of Academics and Communications, Melany Stowe, wanted to give kids an engaging experience when learning about potential professions at an upcoming career fair and for future marketing efforts.
After the initial planning, BundlAR and NCI decided on a retractable banner that would launch a 3D AR Engineer named Max. The kids could take a picture with Max (and an NCI logo) and also launch videos and other information about becoming an engineer by pressing digital AR icons. It worked!
The night of the event, Melany emailed BundlAR, “The students loved it!” with a link to over 100 pictures from the event. The reaction of the kids seeing themselves with Max, as well as the videos popping out of nowhere on the iPads was priceless.
NCI took it a step further by brilliantly repurposing their banners to create handouts students could take home with them and show to their friends and family.
To learn more about the NCI project and BundlAR custom augmented reality solutions, please visit BundlAR.com or contact us at info@BundlAR.com.